Description
As the Product Marketing Team Lead, reporting to the VP Marketing, you will help us shape the future of our product marketing strategy and create the content to support our marketing narrative. We’d love to hear from you if you are a passionate, experienced, and tech-savvy Product Marketing leader with a background in blockchain or deep technology companies.
Responsibilities
- Develop product positioning and messaging strategies and execute them end to end.
- Create marketing assets to support product launches, highlighting features and benefits.
- Shape product marketing campaigns that target our prospective developers and users.
- Coordinate with internal stakeholders to ensure messaging and content are accurate and aligned with StarkWare’s brand and tone of voice.
- Attend briefings, create messaging, draft blog posts, and write long-form content.
- Ensure timely execution of planned campaigns and follow up with measurement of those campaigns.
- Ensure marketing materials are produced to a high standard and are consistent with the campaign’s messaging.
- Research the crypto ecosystem to learn about the competitive environment.
- Coordinate with designers to ensure high-quality, relevant images are produced for the relevant content.
- Draft and edit presentation decks for senior management to ensure core messages are conveyed clearly and are aligned with broader StarkWare narratives.
Requirements
- Native English. Excellent written and verbal communication skills.
- 8+ years experience in the Product Marketing field, creating content (eg. web copy, long-form blog post) for a technical audience, ideally for developers.
- 3+ years of managerial experience.
- Tech-savvy with excellent learning and research skills.
- Self-learner & curious with the ability to grasp abstract and technical concepts.
- Mission-oriented, self-motivated, with strong initiative
- Excellent eye for attractive and clear design and strong attention to detail.
- Experience in a B2B tech company.
- Experience with B2D – advantage.
- Degree in Computer Science, Maths, Physics, Marketing or Communications.
